hi. i'm a UI/UX designer.
I'm Kameron Bertine, a UI/UX (user interface, user experience) designer and owner of Kowaala - a creative digital agency. I specialize in creating beautiful user experiences for companies and people. 
I design software and applications, mobile apps and websites.

Photo credit: Nena, my crafty, gorgeous, witty wife.

What the heck is UI/UX design?
UI/UX design (aka user interface/experience design) is centered around the user. Designs are based on research, findings and psychology to meet a specific objective. In other words, it's design with a purpose, while creating a beautiful, seamless experience.
Why?
UI/UX design specifically focuses on the engagement of the user. What the user feels, the experience they're having, their attention or lack there of...

I find UI/UX design to be the most challenging and creative when designing software and mobile apps, especially for startups, because I'm creating designs based on an idea, outdated interface, or business objective.

As a designer, I must focus and design around the business objective and experience for both the business and the user. It can be extremely complicated, but I love solving complex problems with minimum, streamlined solutions to create the utmost effortless user experience.
"His passion for designing and building products is infectious"
Julian Alvarez, President of LogixBoard
How can I help?
Well, most designers of web, software and mobile apps do not fully understand the psychological and visual design elements to make the user perform a specific task, view a particular area on the screen, or feel a certain way. Whether it's buying a product, signing up to a newsletter, or contacting you to inquire about your services, the business and the user have objectives that can easily be missed if not properly researched, planned, tested, executed, and tested again.

Instead, the typical designer focuses elsewhere. Perhaps, they make the website, i.e., very fetching, but lack call-to-actions, an intuitive user flow to find key information, have bizarre scroll effects (left to right instead of up and down) and animations that simply do not make sense for the everyday user.

Based on my IT business analyst background and user experience design knowledge, I create a smooth and consistent experience for the business and user. An experience that adds retention for the business and friendliness for the user, enticing the user to come back again and again.

My expertise is broad yet well-rounded: I consulted for 3 years as an  IT business analysis consultant working for midsize to fortune 10 companies such as McKesson; I obtained a BS of Finance from the University of Central Florida, and UX design certificate received from CareerFoundry.

Check out my latest work. Click below.
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