hi. i'm a UI/UX designer.
I'm Kameron Bertine, a UI/UX (user interface, user experience) designer. I specialize in creating beautiful user experiences for companies and people. 
I design applications, mobile apps and websites.

Photo credit: Nena, my crafty, gorgeous, witty wife.

What the heck is UI/UX design?
UI/UX design (aka user interface/experience design) is centered around the user. Designs are based on research, findings and psychology to meet a specific objective. In other words, it's design with a purpose, while creating a beautiful, seamless experience.
Why?
UI/UX design specifically focuses on the engagement of the user. What the user feels, the experience they're having, their attention or lack there of...

I find UI/UX design to be the most challenging and creative when working with startups and designing software and mobile apps. These are my ideal projects; however, I enjoy web design and branding as well.

As a designer, I must focus and design around the business objective and experience for both the business and the user. It can be extremely complicated, but I love solving complex problems with minimum, streamlined solutions to create the upmost effortless user experience.
"His passion for designing and building products is infectious"
Julian Alvarez, President of LogixBoard
How can I help?
Well, most designers of web, software and mobile apps do not fully understand the psychology that goes into every detail in order to make the user do exactly what you want them to accomplish. Whether it's buying a product, signing up to a newsletter, using the application on a daily basis, or contacting you to inquire about your services, the business and the user have objectives that can easily be missed if not properly researched, planned, tested, executed and tested again.

Instead, they focus elsewhere. Perhaps, they make the website, i.e., very fetching, but lack call-to-actions, an intuitive user flow to find key information, have strange scroll effects - left to right instead of up and down - and animations that simply do not make sense for the everyday user.

In the end, I create a smooth, consistent experience for the business and user. An experience that adds retention for the business and usefulness for the user.

I have 3 years of professional IT business analysis consultant, a BA of Finance from the University of Central Florida, 20 plus years of drawing and painting, and UX design certificate received from CareerFoundry.
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