Ana Senior Law, PA, A WP Website
Objective:
As a new, small firm in Orlando, FL, Ana Senior wanted to standout among her competitors with a trendy website, while keeping a professional and personal touch.
Solution:
As with any design, I began by researching the competitors. I found that most firms in the area have the same color palette (red, white and blue) and layouts with too much information, poor information architecture, low readability, no call-to-actions, and outdated designs.
Next, I worked on the color palette. I decided adding the color yellow paired with blue and white would create a fresh, yet regal and professional look, which her competitors were missing. When yellow is used correctly, you can make it appear as almost gold. In other backgrounds, it appears more of a yellow giving a bright and lively vibe.
Overall, I decided to keep it minimal. I took a lot of influence from Google's Material Design. The color palette coupled with the simplistic design created a brand and sense of identity, which Ana wanted.
On the Home page, I added a video loop to the top banner. With a video, I could create a story: an immigrant traveling to the US, arriving in New York City and experiencing a feeling of happiness showering them, their documented papers processing on arrival, and so on to connect with the target audience.
