HomeFood | Mobile App
Objective: 
HomeFood is a startup based in London, U.K. They came to me in July of 2017, after the Founders at LogixBoard recommended me on WeWork, with very low-fidelity mockup, wireframes and a prototype based on testing and an MVP they launched with a website. HomeFood's vision: create a mobile app the connected people with other cooks in the area, so the consumer can purchase home-cooked meals. All meals are made by local people and you or I could become a cook, if we pass the vetting process. It provides another way for a person to earn an income full or part-time, as Uber has done, i.e.

Wanting a quick turnaround on the current prototype version with a 2 week deadline, I was in for an adventure! I got started right away, working with Kristian Hald, Co-Founder of HomeFood.
Solution:
Initially, the app was thought to be around 30 screens. The final app ended up having 90+ screens! I gathered as many requirements upfront, walked through the user flow with Kristian to make sure we had all of the steps and weren't missing any via Google Sheets.

Next, I downloaded all of the latest, most popular food ordering apps, such as Deliveroo, Munchery, UberEats, Grubhub and many more. This allowed me to see all of the steps within the apps, from sign up to placing an order. UberEats was by far the easiest to use. 

I began sketching out all of the designs on paper, as I always do, based what I was given and my research using popular competitor/industry apps then transferred paper sketches to Sketch. Once the digital wireframes were complete, I synced them with InvisionApp (a prototyping tool) via Craft plugin. If you don't use Craft with Sketch or Photoshop, you're missing out. HUGE time saver.

The HomeFood team reviewed the prototype, providing feedback and changes as requested.

Before starting visuals/UI design, I did some color palette research for HomeFood because they weren't working a color palette. Based on research and their vote, we came to a conclusion that a coral color worked best because this tends to stimulate one's appetite. At first, they wanted to go with blue and an evergreen paired with a gold, which works well together but not for a "food" oriented app. It gave a dark, unappetizing vibe. They agreed, so we went with coral, white, and charcoal.

During the visual stage, I applied the new color palette and finalized the prototype in InvisionApp. I wish I had time to do more animations and visuals, but HomeFood was on a tight schedule. Perhaps, I'll be able to work on this more in later versions.

Once the mobile app was approved by HomeFood, I shared all deliverables with the team and a development team they decided to use.

The launch for HomeFood has been outstanding! The feedback is excellent.

Check out their website: www.HomeFood.com, "Like" HomeFood on Facebook and "Follow" HomeFood on Instagram.

If you're in the UK, download the app! Apple Store or Google Play


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