Ana Senior Law, PA, A WP Website
As a new, small firm in Orlando, FL, Ana Senior wanted to standout among her competitors with a trendy website, while keeping a professional and personal touch.
As with any design, I began by researching the competitors. I found that most firms in the area have the same color palette (red, white and blue) and layouts with too much information, poor information architecture, low readability, no call-to-actions, and outdated designs.
Next, I worked on the color palette. I decided adding the color yellow paired with blue and white would create a fresh, yet regal and professional look, which her competitors were missing. When yellow is used correctly, you can make it appear as almost gold. In other backgrounds, it appears more of a yellow giving a bright and lively vibe.
Overall, I decided to keep it minimal. I took a lot of influence from Google's Material Design. The color palette coupled with the simplistic design created a brand and sense of identity, which Ana wanted.
On the Home page, I added a video loop to the top banner. With a video, I could create a story: an immigrant traveling to the US, arriving in New York City and experiencing a feeling of happiness showering them, their documented papers processing on arrival, and so on to connect with the target audience.
Ana is extremely happy with the result. The website can been seen at https://anaseniorlaw.com/.